The Plug is an award-winning, full-service entertainment and culture agency shaping the future of Africa’s creative industries. We don’t just represent talent — we cultivate icons and build legacies that move the culture forward.
Founded in 2016 and rooted in Lagos, we manage global powerhouses like Davido, Victony, Israel Adesanya, and Tobi Amusan, transforming influence into enduring impact. Our work spans talent management, music publishing and distribution, event production, brand partnerships, and cultural consultancy — all delivered with creative precision and a global outlook.
We are the force behind some of Africa’s most defining youth culture movements, including Mainland BlockParty, and breakthrough brand collaborations with the likes of Guinness, Jameson, and Spotify. Through our sister company, TopBoy, we’ve produced award-winning campaigns that seamlessly connect brands with culture in powerful and memorable ways.
From launching the next global superstar to creating the moment everyone’s talking about, The Plug fuses strategy, creativity, and authenticity to craft experiences that resonate — and last.
We don’t just follow culture — we define it.
